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The special place in the subject world of culture is taken by results of art creativity in which the ideal essence of human activity as activity cultural is expressed and opredmechivatsya. This world makes huge impact on a human nature. Optimum formation and development of the personality becomes possible only in case the person has a necessary minimum of "cultural concreteness", especially at early stages of ontogenesis And process of human communication (communication) too becomes cultural only in that case when it is mediated by ideal products of culture (ethical standards and values, ideas of ideal love, friendship, etc.).

— The landscape and ecological lokalizovannost of activity of the person having existential, material and power expressiveness. Here the concept the region reflects specifics and degree of the adaptation and development by the person of environment of dwelling (in particular, the organization of the productions which are most considering and keeping the nature, using natural materials without prejudice to region ecology, nature corresponding national crafts, crafts) which is expressed in the relevant environmentally safe system of values.

The strategic objective of these design actions – to provide real access to cultural values to all social groups and categories of the population, to stimulate variety of subjects of cultural life, to make reality alternativeness of welfare programs.

Therefore, the culture can be presented and as set of the values, norms, meanings, ideals, characteristic for a social community recorded in texts of culture — legends, customs, myths, legends, traditions.

Cultures of the first type are focused on the past: their ideal consists in preservation and neutralization of changes, maintenance of that perfect condition which is recorded in legends. These are cultures are static, self-sufficient, nedialogichna, in them dominates whole, and the role of the personality is reduced to a minimum.

In each culture the ideal includes in various degree of expressiveness these components at domination of one. And discrepancy of an ideal (its crisis) arises as internal discrepancy of these components. The contradiction of the ideal (valuable incompatibility of its components) is the factor provoking the social conflicts and defining a general crisis of culture

— with development of local history activity, including fixing of sources to which loss (including private papers, memoirs,, ensuring safety of a cultural and historical landscape, transfer of all complex of knowledge to the generations which are starting out threatens;

Specifics of an ideal define not only spiritual uniqueness of culture, but also its general orientation, the dominating orientation to preservation or change. By this criterion all cultures can be shared into two types: traditional cultures for which prevalence of mechanisms of preservation is characteristic (or initial, "primitive"); innovative cultures — with prevalence of mechanisms of change

The second problem is born a contradiction in system "a culture subject — an exhibit". The exhibit — it only culture subject "sign" which existed in culture directly and directly earlier, is the thing taken from a stream of time, the sphere of spirit and placed in the eternal present — the thing turned into information, deprived of the functions which it carried out in human activity.

One of ways of overcoming of this contradiction can become the personifitsirovannost — an exhibit, an event, Wednesday which concentrates sense of an event, gives big intelligence and completeness of his experience, turns Wednesday into a place and time of contact with culture value. It is especially important to consider it when developing programs of development of tourism, a muzeefikation of objects and historical and cultural monuments.

Considering that the cultural infrastructure is a major element of welfare habitat of the person, as criteria of definition of standards of its development it is necessary to consider compliance of cultural infrastructure to social and demographic, welfare and ethnocultural structure of the population; and also measure of availability of objects of infrastructure to the main social groups and categories of the population.